SHOOK Research
Transaction Summary
On August 7, 2025, SHOOK Research (鈥淪HOOK鈥), the premier research organization for evaluating financial advisors, announced an investment from PPC Enterprises (鈥淧PC鈥).
SHOOK Research
Founded in 2015 by R.J. and Liz Shook, SHOOK is the organization behind Forbes' prestigious financial advisor rankings recognizing the most outstanding financial advisors in the business through comprehensive qualitative and quantitative research.
PPC Enterprises
Founded in 2012, PPC Enterprises is a middle-market private equity firm headquartered in New York. PPC is supported by more than 20 investment professionals combining over 250 years of private equity experience dating back to 1985. PPC manages over $2.0 billion in committed capital on behalf of institutional investors, including pensions, endowments, and insurance companies.
